MEET BEGIN
The Leader in Early Learning Products for Kids Ages 2–10
Begin is on a mission to give every child the best start in life. With award-winning, research-backed products that support learning through play, Begin helps kids build essential skills for school and life. Whether it's curiosity, creativity, or character, Begin’s hands-on kits and digital experiences empower families to raise confident, resilient children.
Our Favorite Things About Begin
And why Begin's learning tools belong in your parenting toolkit!
Rooted
in Purpose
Begin's mission is to give every child the best start to achieving their fullest potential.
Supports School
& Life Success
Begin fosters the 5 essential C’s: Core Skills, Creativity, Critical Thinking, Curiosity, & Character.
Trusted
by Experts
Begin's tools are backed by experts and child development research to guide you in what matters most.
Accessible
for All
Begin's products are for families, caregivers, and educators that are easy to use and approachable.
CLAIM THESE EXCLUSIVE
Special Offers
Try Begin’s most popular learning products with these limited-time discounts, just for our Tiny Souls community!
20% Off
Annual Plans
$63.99 $79.99
For ages 2-6.
Boost early reading scores by 74% with interactive games, stories, and more.
With Code: BEGIN-TS
20% Off
Annual Plans
$72 $90
For ages 3-10.
The #1 learn-to-code app for kids, based on curricula from MIT and Princeton.
With Code: BEGIN-TS
10% Off
6-Month Plans
15% Off
12-Month Plans
For ages 3-5.
Discover the world’s wonders through hands-on activities, games, and stories.